Brand Manager - Leading FMCG Brand
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Location: South-East, Ireland
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Company: Confidential (Leading Irish FMCG Brand)
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Recruitment Agency: Morgan McKinley
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Experience Required: 6+ years in Food/Drink FMCG Brand Management
About the Opportunity
Morgan McKinley is delighted to partner with a well-known Irish FMCG business based in the South-East to recruit a strategic and commercially minded Brand Manager.
This is a fantastic opportunity to join a premier consumer goods company and drive sustainable growth, market share, and brand equity in a highly competitive market. If you are a passionate marketer who thrives on blending consumer insight with sharp commercial execution, this is the perfect career move.
The Role at a Glance
As Brand Manager, you will own the day-to-day strategic direction of the brand in Ireland. Leading a talented Assistant Brand Manager, you will translate business goals into high-impact marketing campaigns, product innovations, and in-store activations. You will act as the bridge between internal commercial teams (Sales, Finance, Supply Chain) and external creative agencies to ensure exceptional brand performance.
Key Responsibilities:
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Brand Strategy & Execution: Lead the development and delivery of the annual operating and brand plans for the Irish market.
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Integrated Campaigns: Brief and manage external creative, media, and PR agencies to execute high-performing ATL, digital, social, and shopper marketing campaigns.
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Insight & Analytics: Interpret consumer and market data (Nielsen/IRI) to identify growth opportunities, monitor competitors, and shape brand positioning.
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Innovation & Portfolio Management: Support the NPD pipeline from concept to launch, including building business cases, pricing models, and launch strategies.
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Commercial Collaboration: Work closely with Sales, Finance, and Supply Chain to ensure brand plans drive volume, value, and robust ROI.
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Team Leadership: Mentor and develop one direct report (Assistant Brand Manager).
What You Bring:
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Education: Degree in Marketing, Business, or a related discipline.
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Experience: 6+ years of dedicated brand management experience within the Food or Drink FMCG sector is essential.
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Campaign Expertise: A proven track record of managing end-to-end integrated campaigns (ATL, digital, and retail/shopper marketing).
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Commercial Acumen: Strong financial competency with experience managing brand budgets, forecasts, and analyzing market share/promotional data.
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People Management: Prior experience managing and developing direct reports.
Why Apply?
This is a rare opportunity to manage a major brand with a rich heritage while enjoying the lifestyle benefits of being based in the South-East. You will have genuine autonomy, a direct impact on supermarket shelves nationwide, and the backing of a highly collaborative internal team.
To Apply:
If you meet the criteria and are ready for your next big FMCG challenge, apply directly via Morgan McKinley today for a confidential discussion.
