Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Galway, Ireland

Purpose of the Role

An opportunity has arisen for a Marketing Executive to join an international marketing team, supporting the delivery of strategic marketing initiatives to increase brand awareness and drive sales growth across a diverse product portfolio. The successful candidate will play a key role in campaign execution, lead generation, and brand development across multiple markets.

Key Responsibilities

• Manage lead generation campaigns across multiple product portfolios and international markets using CRM systems.
• Develop and deliver integrated marketing campaigns across both digital and traditional channels.
• Create and manage print materials including catalogues, brochures, flyers, and other promotional content.
• Produce and maintain online content across websites, social media platforms, and email marketing campaigns, including SEO optimisation.
• Coordinate and support exhibitions, trade shows, open days, and other promotional events.
• Assist in planning and executing new product launch campaigns.
• Ensure consistency in branding and adherence to brand guidelines across all marketing materials and platforms.
• Manage projects related to website and social media development and optimisation.
• Support PR initiatives, advertising campaigns, and editorial content development.
• Write, edit, and proofread marketing content to a high standard.
• Conduct market research and monitor industry trends to inform marketing strategies.
• Maintain and update marketing databases to ensure accuracy and accessibility.
• Manage budgets, supplier relationships, and track marketing expenditure.
• Collaborate with internal teams including sales to align marketing activities with business objectives.
• Provide general administrative support as required.

Skills and Experience Required

• Degree in Marketing, Business, Commerce, or a related discipline.
• 2-3 years' experience in a marketing role with responsibility for lead generation and campaign management.
• Strong digital marketing knowledge, including SEO, email marketing, and social media.
• Experience working with CRM systems, CMS platforms, and MS Office tools.
• Excellent written and verbal communication skills, with strong copywriting and proofreading ability.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Analytical mindset with good problem-solving skills.
• Ability to build and maintain effective working relationships with internal and external stakeholders.
• Creative, proactive, and commercially aware.

Desirable

• Digital marketing qualification.
• Experience in eCommerce, sales, or customer service environments.
• Knowledge of sectors such as agriculture, construction, marine, or material handling.
• Fluency in additional languages.
• Full, clean driving licence.

Personal Attributes

• Highly organised and detail-oriented
• Strong time management and prioritisation skills
• Excellent interpersonal and negotiation skills
• Innovative and results-driven approach
• Ability to work independently and as part of a team

Additional Information

• Role may involve occasional travel for events, exhibitions, and meetings.
• Competitive salary and benefits package offered, dependent on experience.