Senior Product Marketing Manager - Pensions
I am headhunting on behalf of a global bank to hire a Senior Product Marketing Manager with deep pensions expertise to shape go-to-market strategy for new retirement propositions, including SIPP. You'll play a key role in positioning products effectively, driving awareness and engagement across customer segments, and supporting growth initiatives within the pensions space.
This is a senior-level role with strategic visibility and the opportunity to shape the future of pensions marketing in a fast-evolving sector.
What you'll do:
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Develop marketing strategies and campaigns to drive awareness and conversion across channels.
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Analyse market trends, competitors, and customer insights to identify differentiation and positioning opportunities.
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Define and communicate key product benefits and customer value.
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Partner with product, sales, and marketing teams to ensure consistent messaging and delivery.
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Use data and analytics to optimise performance and inform future strategy.
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Provide subject matter expertise on pensions to influence product launches and proposition development.
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Engage stakeholders across product development, compliance, and distribution.
Must have:
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Proven experience in pensions/retirement marketing, ideally including SIPP.
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Strong understanding of UK pensions landscape and customer needs (advised vs. self-invested).
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Track record of leading go-to-market strategy and end-to-end campaign delivery.
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Experience working within a regulated environment.
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Excellent communication skills with a customer-first mindset.
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Strong collaboration and stakeholder management ability.
Nice to have:
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Background in digital investing or wealth management.
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Experience tailoring messaging across life-stage financial planning.
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Previous involvement in product launches or migration projects.
