Are you a driven and innovative public relations professional looking to make your mark in the legal industry? Do you have a passion for crafting compelling narratives, building lasting media relationships, and managing high-profile reputations? If so, this is your opportunity to join one of the world's leading law firms as their new PR Advisor.
About the Firm:
Our client is a prestigious and globally recognized law firm, renowned for delivering first-class legal expertise across various sectors. They have been a trusted advisor to clients ranging from startups to multinational corporations, handling complex and high-profile legal matters with the utmost integrity and professionalism.
As they continue to grow and strengthen their position in the market, they are looking for a talented PR Advisor to help build their public profile, promote their thought leadership, and engage with key stakeholders through innovative and impactful PR strategies.
Key Responsibilities:
In this exciting and varied role, you will take the lead in shaping the firm's external communications, working closely with senior stakeholders to drive brand visibility, reputation, and engagement.
- PR Strategy & Campaigns: Lead the execution of integrated PR strategies that align with the firm's business objectives, ensuring a strong and consistent presence across all media platforms.
- Media Relations: Cultivate and maintain relationships with key journalists, editors, and industry influencers in legal, business, and trade media. Be the go-to person for media inquiries and manage proactive outreach to ensure coverage in high-profile publications.
- Press Releases & Communications: Draft compelling press releases, case studies, thought leadership articles, and media statements, translating complex legal topics into engaging, media-friendly content.
- Reputation Management: Manage the firm's external reputation, providing advice and support on issues related to crisis communications and sensitive public matters. Proactively monitor industry news to identify opportunities or threats.
- Internal Collaboration: Partner with marketing, business development, and practice group leaders to identify opportunities for media engagement, speaking opportunities, and content development that supports the firm's market positioning and practice group goals.
- Event & Thought Leadership Promotion: Work with partners and legal teams to promote key industry events, seminars, and publications where the firm is involved. Help position the firm's lawyers as thought leaders in their respective fields through strategic media placements.
- Reporting & Analysis: Regularly track and analyze media coverage, campaign performance, and PR metrics to provide insights and recommendations to senior leadership. Use these metrics to refine strategies and maximize results.
What We're Looking For:
The ideal candidate will have a passion for media relations and public storytelling, with a proactive approach to problem-solving and the ability to thrive in a fast-paced environment.
- PR Experience: A minimum of 4 years of proven experience in public relations, ideally within the legal, professional services, or corporate sectors - either agency or inhouse. Experience managing high-profile campaigns and dealing with sensitive issues is essential.
- Media Network: A well-established network of media contacts, particularly in business, legal, and trade publications. You should be comfortable building relationships and pitching to journalists at all levels.
- Communication Skills: Strong writing and editing skills, with the ability to create clear, concise, and engaging content across multiple formats (press releases, articles, interviews, etc.). Exceptional verbal communication skills are also essential for liaising with stakeholders and media professionals.
- Crisis Management: Experience handling crisis communications and reputation management, with a calm and professional approach under pressure.
- Project Management: A natural multi-tasker, you will be comfortable managing multiple projects simultaneously, ensuring that deadlines are met without compromising quality.
- Digital PR & Social Media: Knowledge of digital PR strategies, social media, and content marketing is an advantage. The ability to integrate traditional and digital PR efforts for maximum impact will set you apart.
- Legal Sector Knowledge (desirable): While not essential, experience in or knowledge of the legal industry, particularly working with law firms or professional services, will be highly valued.
What's in it for You?
Joining this firm means becoming part of a dynamic, forward-thinking environment where your contributions will make a real impact. You'll enjoy a collaborative and supportive workplace that values innovation and creativity.
- Global Reach: Work alongside a diverse team of professionals and engage with international media on a range of high-profile legal issues.
- Professional Growth: The firm offers ongoing training, mentoring, and development opportunities, helping you advance your career and stay ahead in the fast-evolving world of PR.
- Competitive Compensation: In addition to a competitive base salary, the firm offers an attractive benefits package, including health insurance, pension contributions, and wellness programs.
- Flexible Work Environment: Enjoy a flexible and hybrid working model that promotes work-life balance and allows you to thrive in a way that suits you.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
Morgan McKinley encourages applications from all qualified candidates who represent the full diversity of communities in the UK. Accommodations are available on request for candidates taking part in all aspects of the selection process.
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