Marketing AdTech Data Analyst
Location: London (hybrid 3 days per week onsite)
Contract: 12 months, up to £425pd inside IR35
Our client is looking for a highly skilled Data Analyst to join a fast-paced ad-tech environment supporting data-driven marketing and advertising initiatives. This role is ideal for someone who thrives at the intersection of analytics, marketing strategy and technical execution, with strong hands-on experience in Tableau, SQL and Python.
You'll work closely with global stakeholders across Marketing, Sales, Engineering and external data partners to deliver insights, optimise campaign performance and shape go-to-market strategies for digital advertising products.
What You'll Do:
- Deliver custom insights and analytics to support marketing and sales objectives.
- Build and maintain Tableau dashboards and reports to track KPIs, campaign performance and user engagement.
- Develop and maintain ETL pipelines using SQL and Python.
- Translate business needs into analytical requirements, communicating findings with clarity and impact.
- Conduct data analysis and A/B testing to measure the effectiveness of marketing initiatives.
- Contribute to scalable reporting solutions, data transformation and automation strategies.
What You'll Bring:
- Professional experience in marketing analytics, data science or similar.
- Proven expertise with Tableau (or similar tools such as PowerBI).
- Advanced programming skills in SQL and Python for data transformation and analysis.
- Experience with web analytics tools (e.g. Adobe Analytics).
- Familiarity with data warehousing and database modeling (Snowflake experience a plus).
- Strong communication and presentation skills, with the ability to explain complex data simply.
- Self-starter with a commercial mindset and a drive for continuous improvement.
- Background in ad-tech or digital marketing platforms is highly desirable, as well as experience working with external data partners to enhance ad targeting.
- Familiarity with automated data ingestion, APIs and marketing data pipelines.
