Digital Marketing Manager, Asset Management
Location: London
Hybrid working offered: 3 days in the office
Overview
A leading boutique asset management firm is seeking a Digital Marketing Manager to support the delivery of digital marketing initiatives across investment products and distribution channels. This role will play a key part in executing digital strategy to drive brand visibility, client engagement, and commercial outcomes within a regulated environment.
The successful candidate will bring strong digital marketing expertise, with experience translating complex investment content into clear, client-focused digital campaigns.
Key Responsibilities of Digital Marketing Manager:
Digital Strategy & Campaign Delivery
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Execute digital marketing strategies aligned to business and distribution objectives
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Deliver and optimise multi-channel digital campaigns including email, website, paid media, social, and content syndication
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Support product launches, investment themes, and brand campaigns through targeted digital activity
Website & Content
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Manage and optimise website content, ensuring accuracy, consistency, and regulatory compliance
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Work closely with investment, product, and content teams to adapt technical investment messaging for digital channels
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Apply SEO best practices to improve visibility and user experience
Marketing Automation & CRM
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Use marketing automation and CRM platforms to deliver segmented and personalised digital communications
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Support lead generation and nurturing activity in partnership with distribution teams
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Ensure data quality and adherence to data protection and regulatory requirements
Analytics & Reporting
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Track and report on campaign performance using digital analytics tools
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Use insights to optimise activity and demonstrate ROI
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Provide clear performance updates and recommendations to stakeholders
Stakeholder & Agency Management
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Partner closely with sales, product, investment, compliance, and legal teams
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Ensure all digital marketing activity adheres to governance and approval processes
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Manage external agencies and digital suppliers where required
Skills & Experience
Essential
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Proven experience in digital marketing within asset management
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Strong knowledge of digital channels including email, web, paid media, SEO, and social
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Experience operating in a regulated environment with compliance oversight
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Strong analytical capability and confidence using performance data
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Excellent communication and stakeholder management skills
Desirable
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Experience supporting institutional, wholesale, or intermediary audiences
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Hands-on experience with marketing automation and CRM platforms
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Familiarity with CMS platforms and digital asset management systems
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Understanding of investment products and financial markets
