Location: London
Hybrid working offered: 3 days in the office
A leading boutique asset management firm is seeking a Digital Marketing Manager to support the delivery of digital marketing initiatives across investment products and distribution channels. This role will play a key part in executing digital strategy to drive brand visibility, client engagement, and commercial outcomes within a regulated environment.
The successful candidate will bring strong digital marketing expertise, with experience translating complex investment content into clear, client-focused digital campaigns.
Digital Strategy & Campaign Delivery
Execute digital marketing strategies aligned to business and distribution objectives
Deliver and optimise multi-channel digital campaigns including email, website, paid media, social, and content syndication
Support product launches, investment themes, and brand campaigns through targeted digital activity
Website & Content
Manage and optimise website content, ensuring accuracy, consistency, and regulatory compliance
Work closely with investment, product, and content teams to adapt technical investment messaging for digital channels
Apply SEO best practices to improve visibility and user experience
Marketing Automation & CRM
Use marketing automation and CRM platforms to deliver segmented and personalised digital communications
Support lead generation and nurturing activity in partnership with distribution teams
Ensure data quality and adherence to data protection and regulatory requirements
Analytics & Reporting
Track and report on campaign performance using digital analytics tools
Use insights to optimise activity and demonstrate ROI
Provide clear performance updates and recommendations to stakeholders
Stakeholder & Agency Management
Partner closely with sales, product, investment, compliance, and legal teams
Ensure all digital marketing activity adheres to governance and approval processes
Manage external agencies and digital suppliers where required
Essential
Proven experience in digital marketing within asset management
Strong knowledge of digital channels including email, web, paid media, SEO, and social
Experience operating in a regulated environment with compliance oversight
Strong analytical capability and confidence using performance data
Excellent communication and stakeholder management skills
Desirable
Experience supporting institutional, wholesale, or intermediary audiences
Hands-on experience with marketing automation and CRM platforms
Familiarity with CMS platforms and digital asset management systems
Understanding of investment products and financial markets
