Digital Marketing Manager, Asset Management
Location: London (Hybrid working - 2 to 3 days per week in the office)
Overview
An established investment management business is seeking a commercially focused Digital Marketing Manager to lead digital strategy and drive high-quality lead generation across B2B audiences. This is a visible, hands-on role within a collaborative marketing function, working closely with sales and senior stakeholders to deliver measurable growth.
The Role of Digital Marketing Manager:
This position sits at the centre of marketing activity, owning digital performance across paid, owned and earned channels. You will shape digital acquisition strategy, optimise customer journeys, and enhance website performance to support business objectives.
This is an opportunity for someone ambitious who wants to take ownership, introduce fresh thinking, and deliver impactful, data-led campaigns in a regulated environment.
Key Responsibilities of Digital Marketing Manager:
Digital Strategy & Performance
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Develop and execute B2B lead generation strategies across digital channels
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Manage and optimise digital budgets to maximise ROI
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Build and refine full-funnel acquisition journeys using data and testing
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Monitor performance, attribution and reporting, linking activity to commercial outcomes
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Stay current with digital trends, platforms and regulatory developments
Website & Digital Experience
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Own website strategy, UX and conversion optimisation
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Use analytics and insight to improve performance and engagement
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Oversee SEO and digital content effectiveness
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Ensure content accuracy, governance and regulatory compliance
Experience required of Digital Marketing Manager:
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Experience in digital marketing, ideally within asset or wealth management or wider financial services
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Strong understanding of B2B lead generation and performance marketing
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Experience managing websites (WordPress preferred), analytics and SEO tools
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Confident working alongside compliance teams
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Commercially minded, data-driven and results-focused
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Strong organisational and communication skills
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Proactive, collaborative and comfortable operating in a lean marketing team
