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Head of Customer Acquisition and Digital - Insurance
Hong Kong Permanent HK$101k -120k pm
About the job
Key Responsibilities:
Campaign Leadership
- Design and execute strategic campaigns for marketing, customer segments, and product support.
- Collaborate with distribution channels to identify impactful campaigns and drive successful outcomes.
- Manage the planning and implementation of end-to-end campaigns, ensuring effective fulfillment.
- Promote targeted products using a segment-based approach and support product strategies with market insights.
Segmentation Model Management
- Own and promote the enterprise segmentation model across various stakeholders.
- Work with research teams to keep the segmentation model aligned with business objectives.
- Develop materials tailored to meet the needs of different stakeholders.
Strategic Initiative Management
- Oversee the planning and execution of strategic initiatives assigned by management.
- Regularly communicate with stakeholders to ensure alignment on KPIs and project goals.
- Manage budgets and ensure risks are identified and addressed proactively.
Channel Communications
- Collaborate with channels to create valuable communication content for sales support.
- Produce and disseminate materials, ensuring necessary approvals and effective publication.
- Assess the efficacy of published materials and implement improvements as necessary.
- Engage with distribution channels to promote campaigns and gather feedback.
Team Development and Culture
- Mentor team members to ensure high-quality deliverables.
- Support the department head in fostering a positive work environment.
- Assist with ad hoc projects as needed.
Qualifications:
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Education: Bachelor's degree in Business Administration or related field.
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Experience:
- At least 10-15 years in financial, insurance, or related fields.
- Minimum of 8 years in Campaign Management, Marketing, Customer Segmentation, Business Development, or Project Management.
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Skills:
- Proven leadership of cross-functional teams.
- Strong business acumen with a results-oriented focus.
- Excellent problem-solving, stakeholder management, and project management abilities.
- Proficient in data analysis.
