Events Marketing Manager - MNC Luxury Retail

Job responsibilities

1. Strategy & Event Planning

• Experiential Strategy: Develop and execute high-profile event activations different channels

• Activation Toolkits: Design event toolkits, venue guidelines, and brand experience packages across venue tiers.

• Asset & Venue Selection: Oversee event POSM deployment and direct venue hit-lists to secure key image-building accounts.

• Campaign Roadmaps: Align experiential programs with brand campaigns and commercial sales priorities.

2. Execution Excellence & Event Production

• End-to-End Production: Lead flawless execution of events, pop-ups, and activations while upholding luxury standards.

• Agency Management: Pitch, select, and manage production agencies and creative vendors to ensure top-tier delivery.

• Venue Partnerships & Visibility: Build venue partner relationships to secure exclusive activation rights, back-bar visibility, and menu placements.

• Post-Event Analysis: Evaluate event performance across reach, engagement, commercial uplift, and ROI.

3. Cross-Functional Collaboration

• Sales & Brand Alignment: Partner with Sales and Brand teams to translate commercial goals into brand-aligned event experiences.

• Stakeholder Management: Drive cross-functional alignment through regular Sales & Marketing planning sessions.

• Knowledge Sharing: Share regional best practices, venue trends, and innovative event concepts.

4. Financial Management & ROI

• Budget Ownership: Oversee the experiential A&P budget, including production, vendor fees, POSM, and talent costs.

• Spend Optimization: Track expenses, optimize production costs, and challenge spend to maximize ROI per event.

• Reporting: Deliver regular financial and operational reports with recommendations for future event investments.

Requirements:

• 7 years + of proven experience in Customer Marketing, Experiential Marketing, or Category Management

• Track Record: Demonstrated success in designing and executing high-impact venue activations.

• Commercial Acumen: Strong business insight with a sharp ability to identify and capture revenue growth opportunities.

• Core Competencies: End-to-end expertise in strategic planning, project execution, senior stakeholder presentations, and contract negotiations.

• Languages: Fluent in English; proficiency in local language(s) required.