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Lead CRM Initiatives: Oversee the execution of customer relationship management strategies to enhance product visibility and differentiation within the insurance market.
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Collaborate with Agencies: Work alongside various marketing agencies, including creative, media, design, event, and production firms, to ensure high-quality deliverables that align with our brand values.
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Ensure Compliance: Verify that all communication materials adhere to brand guidelines and secure necessary approvals from stakeholders, as well as Legal and Compliance teams.
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Support Projects: Assist with ad hoc projects and urgent tasks while managing team administration effectively.
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Manage Timelines and Budgets: Ensure all projects and initiatives are completed within set timelines and budget constraints, maintaining high standards of quality.
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Education: Bachelor's degree in Marketing, Communications, or a related field.
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Experience: At least 8 years of experience in brand and product communications, preferably within the financial services or insurance sector, with a background in advertising agencies.
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Language Proficiency: Strong command of written and spoken English and Chinese.
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Technical Skills: Proficient in MS Office Suite, including Excel and PowerPoint.
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Multi-tasking Ability: Capable of managing multiple projects simultaneously with a positive and flexible attitude.
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Creative Thinker: Strategic and creative mindset with an ability to generate innovative solutions.
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Communication Skills: Excellent communication, negotiation, and presentation skills.
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Problem-Solving Abilities: Strong analytical skills to identify issues and develop effective solutions.
