Head of CRM

Head of CRM
Location: Dublin City Centre
Reporting to: Director of Performance Marketing

Morgan McKinley is proud to partner with a dynamic beautycare brand currently seeking a Head of CRM. This is a fantastic opportunity for a seasoned CRM professional to join a fast-growing team and shape the future of customer engagement across digital channels.

Key Responsibilities

• Lead and manage the strategic roadmap for email, push, and SMS campaigns across all business units, ensuring alignment with overarching business goals.
  
  
• Collaborate with the Creative Design Studio to brief content and asset needs, guaranteeing timely delivery in line with campaign plans.
  
  
• Write compelling subject lines and develop A/B testing strategies to optimize subject lines and content across various customer segments.
  
  
• Create and deploy email templates, manage control groups, and oversee campaign execution across multiple customer lifecycles.
  
  
• Identify and escalate any technical or delivery issues as needed.
  
  
• Become a power user of the company's new enterprise CRM platform, Salesforce.
  
  
• Work cross-functionally with Brand, Social Media & Content, and Performance Marketing teams to align CRM efforts with integrated, through-the-line (TTL) marketing campaigns.
  
  
• Ensure CRM initiatives support key lifecycle KPIs including retention, cross-sell and upsell conversion, win-back, LTV, and more.
  
  
• Analyze and report on campaign performance, including comparisons against control groups.
  
  
• Grow the subscriber base and develop strategies to increase conversion from existing customers to subscribers.
  
  
• Design and implement both automated and scheduled campaign workflows.
  
  
• Contribute to the development of campaign typologies and delivery controls, ensuring compliance.
  
  
• Collaborate with the Tech team to define customer data and reporting needs, ensuring CRM data accuracy and accessibility.

Skills & Requirements

• A minimum of 5 years' experience in a data-driven CRM or lifecycle marketing role (email, SMS, push).
  
  
• Proven expertise in developing, executing, and reporting on CRM campaigns using Salesforce Email Studio.
  
  
• Strong understanding of customer data management and experience collaborating with BI, Tech, and Product teams to ensure CRM platform integrity.
  
  
• Exceptional communication and prioritization skills, with a keen eye for detail.
  
  
• Confidence in engaging with C-level executives and delivering impactful presentations at the board level.
  
  
• Proactive, hands-on approach with the ambition to scale the CRM function and team.