Responsibilities:
- Drive creation of medium sized account and campaign-specific proposals for customers by translating customer objectives into KPIs and selecting ad solutions based on KPIs and work with internal stakeholders to conduct research and learn about account or campaign relationships to complete proposals.
- Craft and deliver solutions to customers and agencies to achieve their business objectives and drive revenue growth for the organisation with minimal guidance.
- Make key contributions to development of campaigns for customers to prepare them for launch and execute campaign launches in collaboration with internal support and specialist teams and ensure that campaign launches are properly deployed. Make key contributions to checking and advising on campaign continuous improvement opportunities.
- Deliver full pieces of optimizing specific campaigns according to customer KPIs in order to promote long-term growth and help delegate work to relevant stakeholders to help optimize campaign performance. Help utilize and facilitate internal connections and networks in order to expedite and optimize campaigns.
- Strategically partner with customers and help drive customer relationships in order to work towards mutual business objectives. Make key contributions to building, growing, and maintenance of customer portfolios to help manage customers and to drive high-impact and long-lasting relationships.
- Support identification of revenue and growth opportunities within the market and customer. Partner with internal stakeholders to determine and drive the sales, revenue growth, potential of opportunities, and marketing efficiency, as well as the incremental investment recommended to achieve customer business outcomes.
- Make key contributions to analysis of internal (e.g., maintaining pipelines, account-specific internal metrics) and external data and coordinate with cross-functional project teams (e.g., analytical leads) to prepare data and to structure and execute analyzes.
- Help draw interpretable insights from deep dives and data analysis, provide data-driven strategic and tactical recommendations to customers, partner teams, and leadership based on analyzes and utilize insights to influence others and drive change.
- Make key contributions to review of revenue performance and projections for assigned areas. Make key contributions to determine which customers will be aligned with specific metrics (e.g., KPIs) and share updates on opportunities and activities with large accounts to keep stakeholders informed and mitigate potential risks at a macro and micro level.
- Support team in identifying customer business objectives and setting sales strategies for specific markets and customers in collaboration with internal partners (e.g., account managers, product specialists) based on research and understanding of the customer.
- Deliver on execution of sales strategies for specific markets and/or customers in collaboration with internal partners (e.g., account executives, product specialists) based on research and understanding of the customer.
- Lead key contributions to sharing and scaling of successes, opportunities for improvement, best practices, and learnings internally and externally as appropriate (e.g., case studies, industry events, training contributions).
Requirements:
At least 2 years of experience in sales or a related field and demonstrated experience with the below:
- Ability to utilize open, closed, and leading questioning techniques to understand underlying beliefs, motivations, and causes for behaviors, needs, and desires.
- Knowledge of digital advertising including knowledge of different ad formats, platforms, and/or products and roadmaps. This includes the ability to build and launch campaigns, review metrics to provide insights to customers, optimize performance to hit goals and KPIs, and describe and differentiate the organisation's products and how their features address customer questions.
- Ability to articulate how customers and partners can use the organisation's products, services, and solutions to identify needs, solve problems, and drive growth.
- Ability to analyze and apply industry, market, and organizational information to strategies and plans.
- Ability to leverage standards-based business practices to ensure materials, equipment, and technology deliver efficient and effective business outcomes.
- Ability to gain commitment to a product, service, or idea from partners, customers, and stakeholders using data and appropriate communication or storytelling methods.
- Ability to establish or adapt sales/partnership strategies by integrating and applying one's understanding of the customer, competitive intelligence, external trends, and data from lagging/leading metrics. This includes knowledge and application of basic sales/partnership concepts and techniques (e.g., discovery, qualifying individuals, relationship mapping, objection handling, upselling, closing, outreach).
- Ability to positively influence individuals in a customer's organization who can help others make a conscious decision on the proposed product, service, or solution.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.