PR Brand Manager

Morgan McKinley is working with a client in FMCG who is looking for a Brand & Communications Manager either based in Dublin or Cork. This role is a 12 month contract position looking for someone to start in August.

As a Brand Communications Manager, you will lead the development, delivery, and amplification of high-impact consumer PR campaigns that build trust, drive brand affinity, and generate standout earned media and social engagement across the Irish market. With a strong focus on influencer partnerships, social-first storytelling, and integrated campaign execution, this role is central to how the brand shows up in media, online conversations, and the everyday lives of consumers.

Key Responsibilities:

• Lead the planning, development, and execution of consumer-facing PR campaigns, aligned with marketing, corporate, and business priorities.

• Own the strategy and delivery of integrated PR campaigns across earned media, influencer marketing, social platforms, and branded content.

• Create compelling, story-driven campaign concepts that capture media interest and audience engagement.

• Develop and manage an influencer partnership strategy that supports authentic brand storytelling.

• Source, onboard, and manage relationships with influencers (micro and macro) to ensure content is aligned with brand voice and campaign goals.

• Collaborate with digital, content, and social media teams to amplify PR campaigns across owned and paid channels.

• Lead proactive and reactive engagement with national, regional, and trade media, securing positive earned coverage.

• Act as a media advisor and support on reputational and crisis issues.

• Prepare and brief spokespeople for media interviews and public speaking opportunities.

• Manage external PR partners, creatives, and production resources to deliver campaigns on time and on budget

• Support the planning and execution of press events, campaign launches, influencer activations, and media briefings.

• Coordinate logistics and liaise with agencies to ensure smooth execution of brand experiences and recognition events.

• Provide expert guidance on managing reputational risks related to campaigns or public sentiment.

• Lead or support crisis communications when necessary, with discretion and urgency.

• Respond to incoming media enquiries promptly and in line with agreed business messaging.

• Deliver timely and relevant internal updates related to PR, marketing, and sponsorship initiatives.

Key Skills & Requirements:

• Degree in Communications, PR, Journalism, Marketing or a related discipline.

• 7-10 years of experience in consumer PR, ideally in retail, FMCG, or agency environments, with a history of managing national campaigns.

• In-depth understanding of both traditional media and modern influencer ecosystems in Ireland.

• Proven track record of executing integrated consumer PR campaigns that combine media, influencers, and digital amplification.

• Established relationships within the Irish media, influencer, and content creator landscape.

• Strong financial acumen and experience managing PR budgets.

• Exceptional writing, messaging, and media relations capabilities.