Marketing and PR Manager

Job Description

If you are looking for a new role working within one of the largest global travel retailers managing their marketing and PR on an 12 month contract, please see below

Title: Marketing and PR Manager
Location: North Dublin - hybrid
Type: 12 month - Fixed Term Contract

Job Summary:
Our client is one of the largest and most significant players in the global travel retail industry and are
looking for a Marketing and PR Manager to join their Marketing Department on an 12 Month Fixed
Term Contract. As the Marketing and PR Manager, your primary responsibility will be to develop and
implement the client's external comms strategy, building its reputation across the industry, ensuring
maximum media exposure and positioning them as the partner of choice to retain current business
and maximise new opportunities for growth.

Responsibilities:
* Shape the B2B marketing mindset, brand value proposition and brand story development.
* Coordinate all public relations activities
* Manage media relations strategy, seeking high-level placements across all channels
* Leverage existing media relationships and cultivate new contacts within business and
industry media
* Manage media inquiries and interview requests. Prepare key personnel for high profile
interviews.
* Create content for press releases, by-line articles and keynote presentations
* Monitor, analyse and communicate PR results on a monthly basis
* Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis
* Maintain the website to the highest standards with relevant and up to date content
* Manage the content strategy and activation on our LinkedIn page and other corporate social
media channels
* Deliver strategy, marketing plans, bid collation and pre-marketing materials that drive new
business development.
* Complete technical submissions for new business development bids.
* Review and amend documentation for bids with high level of attention to detail.
* Develop and deliver B2B marketing strategy and plans to protect and promote ARI reputation
within external stakeholders (trade press, speaking engagements, ARI.ie, ARI Twitter, premarketing materials)
* Effectively manage global PR agency
* Represent at trade shows, promote new business tenders internationally
* Complete award entries and submissions to the highest standards
* Responsible for ensuring consistent tone of messaging across all
communications/distribution channels
* Develop retail brand concepts and brand communications and execute in international
markets as required
* Manage the development and execution of key projects globally as required
* Support locations with trademarking and registrations
* Deliver new revenue opportunities globally through innovation and technology
* Deliver competitive insights and opportunities from inspirational initiatives across varying
industries
* Provide clear, consistent, timely communication to all stakeholders of strategies & plans and,
thereafter, changes to same
* Contribute to ad hoc marketing projects as required

Qualifications:
* A minimum of 5 years PR and Marketing experience
* Exceptional written and oral communication skills, including presentation skills
* Proven track record designing and executing successful public relations campaigns
* Experience in acting as a company spokesperson; comfortable and skilled in both broadcast
and print media interviews
* Proven experience influencing cross-functional / global stakeholders
* Able to builds strong relationships, establishes rapport and credibility with key stakeholders
* An analytical, strategic thinker who is self-confident and can be flexible in approach to work
* Bachelors or master's degree in Marketing or similar discipline preferred

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.