Brand Partner

Job Description

Exciting new opportunity for a Brand Partner to join a dynamic global company. This role will suit an experienced Marketing Professional with specific experience in the Healthcare industry.

With a keen focus on developing relationships with Global Partners, the Brand Partner will be responsible for the effective management of each stage of the product lifecycle from the pre-launch planning of the Brand personality to post launch lifecycle development initiatives

They will play a key role in developing positioning which will effectively engage, convert and retain global consumers

Key Accountabilities include:

• Manage the activities of the allocated products to deliver revenue objectives for all channels
• Support B2B2C partners to deliver on their revenue objectives for allocated products
• Develop a toolkit of promotional materials to support partners on-boarding
• Ensure co-ordination of the briefing and approval of partners own promotional materials covering all communication channels in line with agreed SOP
• Support development of training materials for new and existing partners for salesforce training and coordinate training meetings as required
• Develop innovative packaging designed to maximise conversion and differentiate from the competition.
• Ensure co-ordination of artwork with agencies and partners to ensure on-time production
• Work with Business Development Manager (BDM) to produce updated forecasts (online and partner) as required by the business reporting cycle
• Develop & deliver performance dashboards for Senior management on a timely basis
• Conduct on-going Market research to inform and monitor the progress of the plan and optimise customer experience
• Effective management of strategic projects requiring cross functional working to deliver required outputs in a timely manner
• Ensure on time launch of new products/ line extensions/ formulations in new markets or new channels within budget
• Work with Marketing Manager on pre-launch planning for upcoming launches
• Manage third party agencies to deliver cost effective projects aligned with marketing strategy.

Experience required

• Degree level education (MBA or degree in marketing preferred)
• 5+ years' experience of marketing in a commercial organisation, ideally in an International Healthcare capacity
• Experience of B2B and B2C lead generation and nurturing
• Strong numeracy/planning skills
• Cultural sensitivity
• Customer Service mentality

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

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