Develop and implement comprehensive internal and external communications strategies to enhance the company's brand and image.
Plan and oversee high-profile public relations events and initiatives to boost brand awareness and strengthen the company's reputation.
Collaborate with internal stakeholders and external agencies to ensure effective communication.
Create communication materials, including press releases, interview briefs, Q&As, and social media content.
Lead brand management initiatives, focusing on positioning, messaging, and visual identity.
Manage crisis communications and devise strategies to mitigate reputational risks.
Monitor industry developments, market trends, and regulatory changes to identify communication opportunities and potential issues.
Handle ad-hoc projects and administrative tasks as needed.
Minimum Qualifications:
Bachelor's degree or higher, preferably in journalism, communications, public relations, or marketing.
At least 15 years of relevant experience in corporate communications and/or public and media relations; experience in the insurance industry is a plus.
Proficient in written and spoken English and Chinese, with the ability to communicate effectively across all levels of the organization, including senior management.
Strong sense of responsibility, ability to meet tight deadlines, and a positive attitude.