Marketing Manager - Personal Care - Beauty (MNC)

Position Overview:

We are seeking an experienced Marketing Manager to join our dynamic team. The ideal candidate will have a minimum of 10 years of experience in product marketing, brand management, and channel management within the personal and beauty care sector. This role is pivotal in driving brand growth and market share through innovative marketing strategies and effective channel partnerships.

Key Responsibilities:

• Product Marketing:

  • Develop and implement comprehensive product marketing strategies that align with company goals and market trends.
  • Conduct market research and analysis to understand consumer needs, preferences, and competitive landscape.
  • Collaborate with R&D and design teams to ensure product offerings meet market demands and brand standards.

• Brand Management:

  • Oversee brand positioning and messaging to ensure consistency across all marketing channels.
  • Lead the development and execution of brand campaigns that enhance brand equity and drive consumer engagement.
  • Monitor brand performance and adjust strategies to optimize reach and impact.

• Channel Management:

  • Manage relationships with key distribution channels, including retail and e-commerce platforms, to maximize product visibility and sales.
  • Develop channel-specific marketing plans and promotional strategies to drive sales and enhance customer experience.
  • Analyze channel performance and market trends to inform future strategies.

• Cross-Functional Collaboration:

  • Work closely with sales, finance, and operations teams to ensure alignment and support for marketing initiatives.
  • Collaborate with external partners, agencies, and vendors to execute marketing campaigns effectively.

• Team Leadership:

  • Mentor and lead a team of marketing professionals, fostering a culture of creativity and collaboration.
  • Provide guidance and support in the development of marketing materials and campaigns.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in product marketing, brand management, and channel management in the personal and beauty care industry.
• Proven track record of developing and executing successful marketing strategies that drive brand growth.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and with external partners.
• Creative thinker with a passion for beauty and personal care products.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and career advancement.
• A dynamic and inclusive work environment that values creativity and innovation.