Job Responsibilities
Media Relations & Public Relations (PR)
- Press Materials: Draft, edit, and distribute press releases, media kits, and corporate announcements regarding financial results, new insurance products, or executive leadership changes.
- Journalist Engagement: Build and maintain strong networks with trade, financial, and mainstream journalists. Proactively pitch media stories that highlight the company's growth and industry expertise.
- Media Spoken Person: Act as a designated company spokesperson or prepare senior executives for media interviews with comprehensive briefing documents and Q&A guides.
Crisis & Reputation Management
- Risk Mitigation: Develop and deploy crisis communication plans to protect the company's brand from regulatory issues, customer disputes, data breaches, or macroeconomic shifts.
- Issue Monitoring: Monitor media coverage and social sentiment to flag potential reputational risks early.
- Escalations: Cooperate with the legal, compliance, and executive teams to handle sensitive customer complaints escalated through public channels or the media.
Internal Communications & Employee Engagement
- Executive Visibility: Draft internal speeches, town hall presentations, and strategic memos on behalf of senior leadership.
- Change Management: Translate corporate changes, restructuring, or new regulatory alignment into clear messaging that ensures employees remain aligned and engaged.
- Internal Channels: Manage intranets, internal newsletters, and employee apps to share organizational successes and milestones.
Content Creation & Digital Footprint
- Multi-channel Content: Oversee and curate high-quality copy for corporate websites, annual reports, brochures, and corporate social media accounts (such as LinkedIn).
- Simplifying Industry Jargon: Translate complex financial, actuarial, and insurance terms into plain, consumer-friendly English.
- Vendor Management: Direct external PR, digital marketing, or design agencies to ensure consistent delivery of branding materials.
ESG & Corporate Social Responsibility (CSR)
- Sustainability Messaging: Promote the company's initiatives regarding Environmental, Social, and Governance (ESG) guidelines.
- Community Events: Organize and publicize corporate volunteer opportunities, charitable donations, and community partnerships to strengthen the brand's local standing.
- Award Pitching: Plan, write, and submit applications for insurance and financial industry awards to elevate corporate prestige.
Job Requirements
- Bachelor's degree holder
- 8-12 years of relevant experience gained from financial institutions or insurance firms
- Fluent Cantonese and English
