Role Overview
We are seeking a dynamic and commercially minded Head of Marketing to lead the marketing strategy for our luxury/lifestyle brand. This role will oversee PR, digital marketing, eCommerce, and CRM, driving brand growth, customer engagement, and business performance.
Key Responsibilities
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Develop and implement the overall marketing strategy in line with business goals.
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Lead the marketing team across PR, digital, eCommerce, CRM, and content.
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Manage brand communications, media relations, events, and partnerships.
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Drive digital and eCommerce initiatives to grow awareness, traffic, and conversion.
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Lead CRM and customer engagement programmes to improve retention and loyalty.
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Work closely with sales, retail, and operations teams to ensure strong brand execution.
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Manage budgets, agencies, and external vendors.
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Track campaign performance and provide regular reporting and insights to senior management.
Requirements
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Degree in Marketing, Communications, Business, or related discipline.
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Around 10 years' marketing experience, preferably in luxury, lifestyle, fashion, beauty, or premium retail.
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Strong leadership experience across PR, digital, eCommerce, and CRM.
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Commercially driven with solid brand-building and stakeholder management skills.
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Strong communication, analytical, and team management abilities.
Preferred
