Job Responsibilities
General Program Management & Strategy
- Translate business objectives and operational challenges into concrete digital solutions that align with the overarching wellness program strategy, product roadmap, and predefined KPIs.
- Oversee end-to-end program delivery by actively managing workstreams, setting project priorities, monitoring timelines, and mitigating risks or technical dependencies.
- Ensure corporate governance and operational compliance by partnering closely with legal, risk, compliance, finance, operations, and external digital vendors.
- Compile performance reports and deliver strategic presentations to executive management using data-driven customer, sales, and digital engagement insights.
Wellness Business Development & Agency Engagement
- Formulate go-to-market strategies aimed at scaling member growth, improving year-on-year retention, and increasing overall digital adoption.
- Partner with agency distribution teams to integrate the wellness proposition into the agency's regular sales cycle, effectively utilizing the program as a lead generation tool to drive insurance product conversions.
- Build collaborative relationships with key agency leaders and stakeholders to design and deploy sales support incentives, training, and tools that demonstrate the value of the digital wellness platform.
Platform Marketing & Customer Engagement
- Lead the planning and execution of multi-channel marketing communications, content creation, digital engagement, and user activation campaigns.
- Optimize customer lifetime value (CLV) by mapping, evaluating, and continuously enhancing the end-to-end customer digital journey.
- Establish a robust customer feedback loop framework to capture and analyze the "voice of the customer," converting user feedback into direct product improvements.
- Ensure compliance across all marketing communication assets, verifying they adhere to regulatory framework standards and licensing requirements.
Leadership & Cross-Functional Governance
- Lead, coach, and develop a high-performing digital product and marketing team, embedding a "customer-first" mindset across all operations.
- Drive cross-functional alignment to harmonize objectives among diverse groups, including customer experience (CX), proposition development, digital infrastructure, and distribution channels.
Job Requirements
- Bachelor's degree holder
- At least 12-15 years of relevant experience on Wellness Program/application gained from large insurance firms
- Open for candidates from a consulting background with relevant experience
- Excellent command of Cantonese, Mandarin and English
