You are visiting this website from:
View All Jobs

Senior Digital Performance Manager - MNC Internet Business

Job Seekers Hong Kong SAR China Marketing Digital & E-Commerce

Job Summary

  • Hong Kong
  • Permanent
  • BBBH788897
  • Aug 02, 2021
  • Competitive
Job Description

A globally renowned internet company is launching their new digital entertainment platform in HK and is looking for a Senior Digital Performance Manager to join them and support their HK business/

About the role

A globally renowned internet company is launching their new digital entertainment platform in HK and is looking for a Senior Digital Performance Manager to join them and support their HK business/

Responsibilities:

  • Responsible for user acquisition through performance marketing; Digital campaign planning and media plan & buy
  • Assess the user journey and identify source of growth, profitability and efficiencies by analyzing online data
  • To ensure the digital campaigns are targeting the right audience and thus retargeting if needed
  • Closely monitor and report the digital performance on DSPs
  • Provide local Benchmarks analysis on best performing ads and competitor activity
  • Drive digital marketing efficiencies and reach through A/B testing
  • Responsible for local adjustments and optimizations in creative (language / format etc.)
  • Provide insight and input on local publishers, opportunities and tactics to target new audiences and optimize measurement metrics
  • Work with Global Team (and agencies when applicable) on Programmatic, Paid Search, Paid Social, Affiliates and other areas as required

Requirements:

  • A Bachelor's Degree, with over 8 years of relevant experience in Digital or Performance Marketing role
  • Experience in handling large scale campaign planning, optimization for both performance and brand impact
  • Strong understanding of media and content landscape
  • Experienced in working with creative teams to develop storytelling campaigns

broadbean-tracking

Consultant Details

Consultant Details

connie_cheung
Connie Cheung
  • Manager | Sales & Marketing Recruitment
  • 3907 3931
  • ccheung@morganmckinley.com