Marketing Director (Global) - MNC B2B retail solutions
Hong Kong SAR
- BBBH826965 Sep 07, 2022 Competitive
Our client is a globally renowned retail solution company, they are looking for a Global Head of Marketing to join their expanding Commercial & Marketing team
- In charge of 4 key marketing functions: corporate branding, marketing communications, market development (GTM strategy) & lead generation
- Stay on top of the market trend with continuous analysis of the competitive environment, consumer trends and product insights to identify value, opportunities and gaps
- Partner with business teams across countries to develop and implement marketing and branding strategies for new and existing products
- Utilize business insights to build marketing framework and implementation outline for each region with the Commercial Heads and teams, aligning on key value propositions and customer segmentation
- Own and manage corporate branding and build brand awareness and positioning.
- Manage social media, creative and marketing agencies and suppliers for identifying market opportunities and delivering aligned impacts
- Engage with regional commercial teams and project manage events such as: branding, design, themes, sample list, customer invitations, pre and post marketing communications
- At least 10 years of relevant experience in marketing and marketing leadership, with regional or global experience. Experience in B2B businesses is a MUST.
- Track record of success in leading lean and high performing teams in a fast-paced MNC environment.
- Proven commercial marketing experience specifically in strategy, market intelligence, social media, content development
- Proven ability to succeed in matrixed organizations across global functions and leadership teams
- An engaging and hands-on individual, highly capable of operating and excelling at the strategic and tactical positions.
- Analytical skills to digest complex data set and deliver actionable insights
- Excellent capability to manage and communicate across a range of stakeholder groups in a timely and professional manner
- Resourceful and problem-solver, who is comfortable with new technologies and concepts.
- Excellent analytical skills - passion for consumer data and connecting various data points
- Good communication and presentation skills
Senior Manager | Sales & Marketing Recruitment