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Marketing Campaign Director - MNC Retail

Job Seekers Hong Kong SAR China Marketing Marketing & Advertising

Job Summary

  • Hong Kong
  • Permanent
  • BBBH776655
  • Mar 01, 2021
  • Competitive
Job Description

A MNC retail activation & marketing production agency is currently looking for a Marketing Director to join their growing team.

About the role

A MNC retail activation & marketing production agency is currently looking for a Marketing Director to join their growing team. This person will act as the key person for APAC clients' retail activation campaigns and strategic business planning for the company.

Responsibilities

  • Regional strategic planning for client's retail portfolio across Asia (predominantly HK, CN, TW)
  • To drive customer loyalty either in an agency setting or a consumer goods/ retail environment
  • Analyse and evaluate brand metrics, consumer behaviors, industry and retail trends to identify opportunities for clients and campaign development
  • In partnership with HQ to formulate go-to-market plans, brand activation campaigns, Media & PR strategies, product portfolio development for the brands
  • Support the Regional Marketing Director in managing the relationship with licensees, licensors, distributors and dealers
  • Lead category price analysis utilising regional pricing strategy
  • Lead and participate in ad-hoc internal projects where required

Requirement

  • University graduate or above in any discipline.
  • A minimum of 10 years of solid experience of driving marketing and retail activation campaigns
  • A self-motivated team player, possessing excellent negotiation, leadership and communication skills
  • Existing thought leadership on customer loyalty and an ability to develop future business pipeline
  • Credible with gravitas and impact; able to command immediate attention, respect with a senior level audience to build a compelling business cases supporting the company's goals
  • Excellent communication and presentation skills
  • Good mix of strategy and hands-on mentality
  • High level of commitment/motivation
  • Fluent in both English, Cantonese and Mandarin
  • Willing to travel (occasionally)

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Consultant Details

Consultant Details

connie_cheung
Connie Cheung
  • Managing Consultant | Sales & Marketing Recruitment
  • 3907 3931
  • ccheung@morganmckinley.com