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Digital Marketing Manager (HK & MO) - MNC Luxury Brand

Job Seekers Hong Kong SAR China Marketing Digital & E-Commerce

Job Summary

  • Hong Kong
  • Permanent
  • BBBH789375
  • Aug 04, 2021
  • Competitive
Job Description

A globally renowned luxury brand is looking for a Digital Communications Manager to join them and support their HK marketing expansion.

About the role

A globally renowned luxury brand is looking for a Digital Communications Manager to join them and support their HK marketing expansion.

Responsibilities:

  • Digital & social media planning, management & introduction through defining social media platform for Hong Kong with content plan to maximise effectiveness and recruit new consumers and drive engagement to our brands
  • Lead & manage the delivery of a robust media content calendar across all media, social and digital platforms.
  • Manage media execution and campaign through managing and setting direction with agency and media partners and KOLs.
  • Drive PR & social support to new product introduction and ensure the PR and communication generated are well coordinated with brand team, consumer experience and CRM team.
  • Create social media and PR content that enable cross the year brand excitement and salience on media, digital and social platform
  • Lead, drive and maintain excellent relationship with media, KOL digital network and agencies

Requirements:

  • A Bachelor's Degree, with over 8 years of relevant experience in Digital or Performance Marketing role
  • Experience in handling large scale campaign planning, optimization for both performance and brand impact
  • Strong understanding of media and content landscape
  • Experienced in working with creative teams to develop storytelling campaigns

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Consultant Details

Consultant Details

connie_cheung
Connie Cheung
  • Manager | Sales & Marketing Recruitment
  • 3907 3931
  • ccheung@morganmckinley.com