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CRM Campaign & Insights Analyst - Crypto Trading Platform

Job Seekers Hong Kong SAR China Marketing Marketing & Advertising, Media & PR

Job Summary

  • Hong Kong
  • Permanent
  • BBBH786758
  • Jul 05, 2021
  • Competitive
Job Description

our client is a globally leading cryptocurrencies trading platform and they are currently hiring a CRM Campaign & Insights Analyst to join their aggressively growing business.


    • Accurately mine user needs according to the user lifecycle, and target them through operation strategies, aligning with the business' development goal
    • Have an in-depth understanding of the characteristics of the company, brand, business, external competitions; set up different strategies to different business scenarios, markets and users
    • Reach and engage users via operation tools (e.g. Push, Email ,Inmail) and other programs like coupon, credits or other benefits
    • Conduct data analysis on campaign results between selected user group and other contrast group; use data to optimize and formulate operation plans
    • Collaborate with different local/business units and central teams to construct cross selling strategies


    • 3+ years of experiences in user lifecycle management preferably in Internet or Fintech industries
    • Experiences in managing global user base/ projects will be a plus
    • Possess strong awareness in advertising and user operations e.g. loyalty programs, coupons, credits and activity management
    • Ability to use complex data to identify issues, generate hypothesis and formulate campaigns
    • High English fluency is a MUST, Chinese is a plus
    • Degree or above in Marketing or data-analysis related subject


Consultant Details

Consultant Details

Connie Cheung
  • Manager | Sales & Marketing Recruitment
  • 3907 3931