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Marketing Automation Specialist - Eloqua

Job Seekers United Kingdom Marketing

Job Summary

  • London
  • Contract
  • BBBH763746
  • Aug 03, 2020
  • £250 - £300 pd
Job Description

Marketing Automation Manager with strong knowledge of Eloqua wanted for leading Technology firm in London.

Marketing Specialist - Marketing Automation, Eloqua

Morgan McKinley are working in partnership with a leading Technology firm who are seeking a Marketing Specialist to join their Marketing Technology function, focusing on the usage of their marketing automation tool; Eloqua.

You will work closely with the Marketing Technology Team and Marketing Automation Manager to drive successful Eloqua campaigns against lead generation and revenue targets.

This is a broad role taking responsibility for developing & executing campaigns in Eloqua to drive scalable improvements to customer lifecycle management as well as increasing the reach & effectiveness of customer communications.

As Marketing Specialist - Eloqua, your key responsibilities will include;

  • Develop & execute campaigns in Eloqua to drive scalable improvements to customer lifecycle management.
  • Ensure all new capabilities integrate with existing technology and processes
  • Leverage Eloqua to continuously optimize performance & campaign workflows across the customer lifecycle using structured automated processes such as data augmentation, lead scoring, propensity modelling, etc
  • Increase the reach and effectiveness of customer communications to drive product engagement through a well-coordinated mix of emails, social ads, SMS, push notifications, in-product prompts, on-site prompts, etc using the Eloqua platform.
  • Build and execute a testing roadmap to continuously test and learn and drive innovation across the campaigns
  • Work closely with Marketing Automation Manager counterparts to gather insights and share learnings
  • Ensure data and reporting is accurate - Manage data connections and reporting capability into Eloqua
  • Partner with internal Acquisition and Retention marketing teams to act as an internal support for campaign requests

Successful candidates will have;

  • Strong understanding of Marketing Automation tools including; Eloqua (essential)
  • Previous experience working within the Technology or e-commerce sectors
  • Extensive multi-channel marketing automation and operations experience
  • Excellent communication skills, with the ability to work with Stakeholders across the business
  • Strong project management skills
  • Proven experience in delivering successful lead generation campaigns with involvement in the end to end delivery phases
  • Experience working within a fast-paced environment dealing with multiple internal client queries

Location; Victoria (remote to begin with due to Covid-19)

Day rate; up to £285 per day (PAYE) + holiday pay

Please note, previous experience working with Marketing Automation Tool, Eloqua is essential for this role

To avoid missing out on this exciting opportunity, please do apply as soon as possible or email your CV to Amy Callen on acallen@morganmckinley.co.uk

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.

Consultant Details

Consultant Details

Amy Callen
Amy Callen
  • Senior Consultant | Marketing & Communications Recruitment
  • +44207 0920 257
  • acallen@morganmckinley.com