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Marketing Automation Manager

Job Seekers United Kingdom IT, Marketing

Job Summary

  • City of London
  • Permanent
  • BBBH783885
  • Jun 16, 2021
  • £40k - £60k
Job Description

Leading UK & Global Financial Services Brand. Recent digital transformation and new strategic leadership. Market leading benefits. Hands on, technical and strategic marketing automation role.

A household brand name in the UK Financial Services & Investment Management world, the business has undergone a company wide digital and marketing transformation program. As part of their strategic growth journey as a result of new senior leadership, the business is now focusing on scaling out further marketing, digital and technology departments.

With a focus on optimizing & growing various customer acquisition and retention channels, key to success is a strategic, commercial and technically hands on Marketing Automation Manager. You will be involved with day to day campaign management with email deployment, mapping out customer journeys, CRM (Salesforce) management and utilizing Eloqua from a marketing automation perspective for lead nurture/scoring & customer segmentation. This will be a commercially revenue generating role and you will be business partnering with wider departments and stakeholder groups as part of your dynamic day to day.

The ideal candidate will:

  • Have at least 4+ years working in a dedicated email marketing, CRM, customer journey mapping or similar lead generation/conversions focused marketing role within a B2C, mass consumer channel background.
  • Be technically proficient with various email, CRM (Salesforce) and automation platforms: Eloqua (Oracle), IBM Silverpop/Watson (Acoustic), Pardot, Marketo or other similar enterprise platforms experience.
  • Come from a Financial Services background, or have been exposed to the wealth & investment management industry. Other B2C, mass consumer focused industries also favourable (retail, FMCG, telco, media, travel).

This will be a London or Edinburgh based role, with current remote working capabilities in place.

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.

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Consultant Details

Consultant Details

Tim Yu
Tim Yu
  • Senior Consultant | Digital | Financial Services | Fintech
  • +44(0)207 092 0083
  • tyu@morganmckinley.com