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Field Marketing Assistant Manager- APAC

Job Seekers Singapore Marketing IT

Job Summary

  • Singapore
  • Permanent
  • BBBH770261
  • Nov 17, 2020
  • Competitive
Job Description

Field Marketing partners with relevant assigned Area (APAC), business development and sales leadership in managing the sourcing of potential customers and expanding current customer relationships.

Field Marketing Manager - APAC

Singapore

Job Description

Field Marketing partners with relevant assigned Area (APAC), business development and sales leadership in managing the sourcing of potential customers and expanding current customer relationships.

Marketing programs, including awareness, relationship building and demand generation activities, are the primary means through which this accomplished.

This role also develops and executes a marketing strategy to support business development, increased sales volume, and client retention. Individuals in this role may engage in more account-based marketing by area, or general marketing strategy.

Qualifications

  • Oversees customer-specific programs (e.g., events, campaigns, social media, Executive Briefing Center, 1:1 marketing plans) for long-term relationship building, cross-selling and/or up-selling
  • Promotes teamwork and coordination between marketing and different functions/service lines/geographies (as relevant) to promote strategic alignment, message consistency, and budget efficiency
  • Focuses on developing and maintaining positive working relationship with alliance partners
  • Manages communication and workflow between sales, leadership, and other invested marketing groups; works with these groups to ensure strategic alignment
  • Manages marketing budget(s), including cooperative, partner and/or program
  • Tracks marketing campaign financial and performance effectiveness, provides recommendations for action if needed, and contributes to knowledge sharing of information with other groups
  • Supports the professional development of marketing professionals in the role's group through recruiting, hiring, performance feedback, and coaching Region-Dependent Responsibilities
  • Drives customer evidence process by working with business development to identify new wins, public references, and case studies
  • Develops and implements relevant market awareness, account-based marketing, customer marketing initiatives individually and as team leader
  • Develops and rolls out customer segmentation programs within assigned region (e.g., Geography, AG)
  • May manage account-based marketing strategy plan in assigned geography, ensures successful execution of ABM (Account-based marketing) plan, and drives development of ABM (Account-based marketing) expertise
  • Aligns with Area and Global marketing operations, supports rollout of marketing automation tools, and marketing reporting requirements

Additional Information

  • 5+ years marketing experience, preferable in IT/Services industry
  • Bachelor's degree in Marketing or related discipline
  • Experience in various facets of marketing, including online, direct mail, telemarketing, web-based, etc.
  • Knowledge of consulting services industry
  • Experience working across org. levels, including executives and technical professionals
  • Experience working directly with Sales
  • Strong communication and influencing skills
  • Knowledge of developing and implementing marketing campaigns

Phoebe Cullen

MORGAN MCKINLEY EA License No. 11C5502 | Registration No: R1660432

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Consultant Details

Consultant Details

Phoebe Cullen
Phoebe Cullen
  • Programme Delivery Consultant | M3S
  • +65 6818 3172
  • pcullen@morganmckinley.com