Hiring for Sales & Marketing in Japan
Japan’s Sales & Marketing market has demonstrated resilience following a brief slowdown in early 2025, with momentum significantly improving as budgets were rereleased for revenue-generating functions.
There is intense demand for bilingual commercial leaders capable of driving growth. Companies are prioritising customer success, post-sales, and account management roles to maximise long-term customer value and retention.
Firms will continue to focus on growth-oriented hiring in 2026, specifically targeting specialists who can navigate complex technological environments and bilingual talent who can act as a bridge for global expansion.
In-Demand Sales & Marketing Roles in Japan
- High-Touch Sales
- Business Development
- Customer Success
Sales & Marketing Skills in Japan
- Experience selling SaaS and cloud-based technology solutions, including AI-driven platforms
- Bilingual capability (Japanese / English)
- Proven experience in business development and enterprise sales environments
- Strong knowledge of cybersecurity, IT, and emerging AI and data technologies
Up, Down, or Flat? Sales & Marketing Salary Trends in Japan
Salary movement has been mixed, with moderate increases for strong individual contributors in revenue-generating and customer-facing roles, while leadership-level pay remained more conservative.
To attract top talent, firms are utilising equity-based compensation like Restricted Stock Units (RSUs), which are viewed as highly valuable due to the continued weakness of the yen.
This disciplined trend is expected to persist in 2026, with compensation remaining closely tied to high-demand specialist roles and the strategic use of USD-denominated equity packages.
Sales & Marketing Salaries in Japan
| Job Title |
Search job title
|
Sub Sector | Location | |||
|---|---|---|---|---|---|---|
| Job Title | Sector | Sub Sector | Location | Low | Median | High |
Channel Sales, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥10,000,000 | ¥15,000,000 | ¥20,000,000 |
Marketing, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥8,000,000 | ¥15,000,000 | ¥20,000,000 |
Alliance Manager, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥12,000,000 | ¥16,000,000 | ¥25,000,000 |
Consultant, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥8,000,000 | ¥14,000,000 | ¥20,000,000 |
Solutions Architect, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥8,000,000 | ¥15,000,000 | ¥22,000,000 |
Pre-Sales, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥8,000,000 | ¥14,000,000 | ¥25,000,000 |
Customer Success Manager, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥9,000,000 | ¥14,000,000 | ¥25,000,000 |
Renewal Sales, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥7,000,000 | ¥10,000,000 | ¥15,000,000 |
Strategic Account Manager, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥10,000,000 | ¥20,000,000 | ¥25,000,000 |
Global Account Manager, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥10,000,000 | ¥20,000,000 | ¥25,000,000 |
Account Manager, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥8,000,000 | ¥16,000,000 | ¥22,000,000 |
Account Executive, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥8,000,000 | ¥16,000,000 | ¥22,000,000 |
Sales Manager, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥20,000,000 | ¥25,000,000 | ¥30,000,000 |
Sales Director, Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥25,000,000 | ¥30,000,000 | ¥50,000,000 |
President / Country Manager (Small), Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥25,000,000 | ¥40,000,000 | ¥70,000,000 |
President / Country Manager (Large), Enterprise Technology Sales & Marketing Sales & Marketing Annual rate |
Enterprise Technology | Sales & Marketing | Tokyo | ¥50,000,000 | ¥75,000,000 | ¥100,000,000 |
Download Your 2026 Sales & Marketing Salary Guide for Japan.
Permanent, temporary and contract salary data for a range of Sales & Marketing roles, as well as insights and advice to guide your talent strategies.
