Join a fast-growing digital consumer travel platform and lead the overall marketing strategy and brand positioning in Japan. As Head of Marketing, you will drive user acquisition, market expansion, and long-term business growth while managing a high-performing team. This executive role plays a critical part in shaping brand visibility and commercial impact within the competitive Japanese B2C market.
Key Responsibilities
- Lead and develop the Japan marketing team to achieve strategic growth objectives.
- Design and execute comprehensive marketing strategies aligned with business goals.
- Drive brand positioning and awareness within the Japanese consumer market.
- Oversee user acquisition initiatives across digital channels with a performance-driven mindset.
- Collaborate with global teams to align regional strategy and share Japan market insights.
- Contribute to executive decision-making as a key member of the Japan leadership team.
- Manage marketing budgets and ensure efficient resource allocation.
- Build strategic partnerships that support user growth and brand expansion.
Required Skills and Qualifications
Experience:
- Proven experience developing and executing marketing strategies for B2C services.
- Strong digital marketing background within high-traffic consumer platforms.
- Experience leading teams of 5+ members.
- Minimum 3 years of people management experience.
- Experience working in KPI-driven, performance-focused environments.
Soft Skills:
- Strategic thinker balancing long-term vision with hands-on execution.
- Strong leadership presence with the ability to motivate and develop teams.
- Data-driven decision-maker with structured communication skills.
- Comfortable in fast-paced, evolving environments.
- Collaborative mindset suited for cross-functional and multicultural teams.
- High integrity and professional accountability.
Language Requirements:
- Japanese: Fluent.
- English: Business level and/or Chinese proficiency preferred.
Preferred Skills & Qualifications
- Experience in a senior marketing leadership role such as Head of Marketing or equivalent.
- Experience building or repositioning brands in competitive consumer markets.
- Hands-on knowledge of SEO strategy and implementation.
- Experience working with global or regional headquarters.
- Background in travel, e-commerce, marketplace, or consumer technology platforms.
About the Company
Our client is an internationally operating digital consumer travel platform with strong presence across Asia and expanding business operations in Japan. The company combines technology, brand, and performance marketing expertise to drive scalable user growth.
Why You'll Love Working Here
- Own and shape the marketing direction for a national consumer platform.
- Executive-level role with direct influence on strategic business growth.
- Collaborative international working environment with cross-border exposure.
- Clear leadership progression for high-performing professionals.
- High autonomy in decision-making and team development.
- Stable organization with strong long-term growth ambitions in Japan.
Don't Miss Out - Apply Now!
