Overview
Strategically drives the promotion and positioning of our solutions, develops marketing campaigns, collaborates with partners, and analyzes markets trends to maximize product adoption and revenue growth.
The Role:
- Plan, develop and coordinate the marketing effort for product portfolios during all stages of product life cycle (launch to end of service)
- Develop product strategies and implement business plans based on strong understanding of competitive and market landscape
- Design pricing strategies, promotions, and tactical programs to drive for revenue across direct and channel avenues
- Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for product portfolio
- Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies
- Collaborate with sales teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets
- Provide fair, timely and effective deal support for qualified support requests e.g pricing support, positioning for customer engagement
- Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities
- Conduct training and facilitate knowledge transfer to the sales force
- Support business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendations
- Support product management operations in the areas of contest tracking, collateral production, stock management and product related system (IT) matters.
Requirements:
- An effective team player who is self-driven, able to work independently within a fast paced environment and able to manage ambiguity
- Understanding and managing stakeholders needs, barriers and able to connect the dots.
- Strong understanding of brand strategy and messaging and creative development
- Proven ability to manage multiple projects and meet deadlines
- Excellent written, analytical and verbal communications skills, with an ability to adapt messaging to relevant audiences
Please reach out to Rachel Heng for a further discussion on this opportunity!
Only shortlisted candidates will receive a response. Therefore, if you do not receive a response within 14 days, please accept this as notification that you have not been shortlisted.
EA License No: 11C5502
Registration No: R2311531
