Market Strategy Lead - Healthcare
Are you a strategic thinker with a passion for healthcare and a strong understanding of international markets? Our client is looking for an experienced Healthcare Market Strategist to lead growth and expansion efforts across global healthcare landscapes, with a key focus on the EMEA region.
This role will be pivotal in developing and executing go-to-market strategies, evaluating new country and product opportunities and shaping the future of healthcare delivery on a global scale.
Key Responsibilities:
- Drive regional and product-level strategy development for market entry and expansion.
- Lead strategic planning with cross-functional teams including product, commercial and operations.
- Identify and refine customer segmentation, value proposition, and product positioning for international markets.
- Partner with senior stakeholders and leadership to align strategy with long-term business goals.
- Translate market insights into actionable strategic recommendations.
- Working closely with senior executives, product teams and commercial teams to guide growth initiatives.
- Build partnerships with healthcare providers, governments and third parties to support regional expansion.
- Act as the bridge between local teams and central strategic functions to ensure effective collaboration and delivery.
Requirements:
- Experience in a consultancy, delivering projects in the healthcare industry.
- Deep understanding of global healthcare systems and market dynamics.
- Strong business case and strategy development experience.
- Excellent communication and stakeholder management, especially across cultures and regions.
- Strong proficiency in data tools (Tableau, Power BI) and Excel.
- Strong on execution, with an eye for detail and ability to manage multiple priorities.
Desirable:
- Background in a high-growth tech or healthcare startup/scale-up.
- Experience in electronic health records, health IT or healthcare software strategy.
- Fluency in one additional European language is an advantage.
Please note: This role is inside IR35 and primarily remote working, applicants must be UK-based and have the right to work in the UK, as the client is unable to offer visa sponsorship.
