Strategic Growth Manager, Well-known Loyalty Program

About the company

Our client is a large loyalty program APP. They are one of the market leaders and keep expanding business. With their visionary leadership and management, they have gained proven track record and significant growth in number of users.

Responsibilities

• Develop and execute user growth strategies to increase customer loyalty, engagement, and repurchase
• Initiate new ideas and program initiatives to improve user experience
• Liaise with product and design teams to implement overall campaigns
• Conduct in-depth market research and data analysis for new strategies formulation
• Analyze customer behavior data and provide insights to improve customer experience and drive sales performance
• Good understanding of market trend, such as HK-China travel trend, lifestyle, entertainment, dining etc.

Qualifications:

• Degree holder in Marketing and Business related disciplines
• 5+ years of experience in strategic growth marketing, digital marketing, CRM and loyalty related field
• Experienced in travel industry, banking and finance, APP platform will be an advantage
• Proficient in CRM technologies and analytic tools to track campaign performance
• Strong data analysis, project management and communication skills
• Passionate, proactive and data-driven candidate with can-do attitude
• Excellent command in written and spoken English, Cantonese and Mandarin