PR & Marketing Assistant Manager, Shopping Mall

Key Responsibilities

Public Relations

• Support the development and execution of PR plans and media outreach programmes.
• Assist in building and maintaining relationships with local media, influencers, and key stakeholders.
• Draft press releases, media kits, pitch emails, and other PR materials under guidance.
• Coordinate media interviews, press previews, and media visits.
• Monitor media coverage, compile regular PR reports, and track key performance metrics.
• Manage external PR agencies on campaign implementation and brand consistency.

Event & Marketing

• Support the planning and execution of integrated marketing campaigns across offline and online channels.
• Contribute to social media content planning and community engagement initiatives where required.
• Initiate partnership campaigns, events, customer engagement programs etc. with tenants or business partners to enhance brand awareness, traffic and business performance
• Assist in the planning, coordination, and on-site execution of events, brand collaborations, and promotional activations.
• Support logistics, vendor coordination, invitation management, and guest handling.
• Ensure events align with brand guidelines and deliver intended communication and engagement outcomes.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related discipline.
• 6+ years of relevant experience in PR, marketing, or communications, preferably within lifestyle, retail, hospitality sectors.
• Strong written and verbal communication skills in English and Chinese (Cantonese and Mandarin).
• Good understanding of media landscape in Hong Kong and experience in media pitching or coordination is preferred.
• Solid organisational and project management skills, with the ability to handle multiple tasks and meet deadlines.
• Creative mindset, strong attention to detail, and a good sense of aesthetics.
• Willingness to work flexible hours, including occasional evenings and weekends for events or media activities.
• Candidate with more experience will be considered as a Manager