Head of Marketing - Luxury Retail (HK&MO)

Role Overview

We are seeking a dynamic and commercially minded Head of Marketing to lead the marketing strategy for our luxury/lifestyle brand. This role will oversee PR, digital marketing, eCommerce, and CRM, driving brand growth, customer engagement, and business performance.

Key Responsibilities

• Develop and implement the overall marketing strategy in line with business goals.

• Lead the marketing team across PR, digital, eCommerce, CRM, and content.

• Manage brand communications, media relations, events, and partnerships.

• Drive digital and eCommerce initiatives to grow awareness, traffic, and conversion.

• Lead CRM and customer engagement programmes to improve retention and loyalty.

• Work closely with sales, retail, and operations teams to ensure strong brand execution.

• Manage budgets, agencies, and external vendors.

• Track campaign performance and provide regular reporting and insights to senior management.

Requirements

• Degree in Marketing, Communications, Business, or related discipline.

• Around 10 years' marketing experience, preferably in luxury, lifestyle, fashion, beauty, or premium retail.

• Strong leadership experience across PR, digital, eCommerce, and CRM.

• Commercially driven with solid brand-building and stakeholder management skills.

• Strong communication, analytical, and team management abilities.

Preferred

• Experience in luxury or premium consumer brands.

• Strong media and industry network.