Digital Marketing Officer, Home Appliance

Digital Marketing Officer

Key Responsibilities

• Design and implement digital marketing campaigns aimed at achieving set objectives.
• Curate and manage content across the website, social media channels, and email communications.
• Execute SEO/SEM strategies, perform website updates, and manage conversion tracking.
• Conduct in-depth market analysis and competitor research to shape marketing initiatives.
• Support the digital promotion of offline events.
• Maintain precise data tracking through tags, pixels, and UTMs.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Digital, or a related discipline is preferred.
• Experience: 3 years of experience in B2C retail, preferably within sectors such as luxury consumer goods, home appliances & products, building materials, or electrical appliances.
• Technical Skills: Hands-on experience with Google/Meta advertising, SEO/SEM techniques, email/CRM platforms, GA4/tagging, and proficient copywriting in both English and Chinese.
• Interpersonal Skills: Exceptional communication and interpersonal abilities, with a track record of meeting tight deadlines.
• Personal Attributes: Self-motivated, detail-oriented, independent, and a cooperative team player.
• Language Skills: Proficient in both spoken and written English and Chinese.