Assistant Social Media Manager, Shopping Mall

Responsibilities

• Develop and manage social media content direction, strategy and calendar across Instagram, Facebook, Xiaohongshu (RED), WeChat, TikTok, LinkedIn, and emerging platforms.
• Create and curate engaging bilingual content with different formats that showcase the mall's luxury positioning, events, new brand openings, and seasonal campaigns.
• Manage external agencies and vendors, including briefing, timeline coordination, deliverable review, and quality control to ensure brand consistency.
• Coordinate with multiple internal teams to gather social media content requirements, assets, and campaign briefs.
• Support influencer and KOL partnerships - from outreach and briefing to content coordination and performance tracking.
• Cover mall events, pop-ups, and campaigns on-site for real-time content capture and live posting.
• Track, analyze, and report on key performance metrics (reach, engagement, conversion, follower growth) using platform analytics and third-party tools.
• Stay ahead of social media trends, algorithm changes, and luxury/fashion industry conversations

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field.
• 6-8 years of relevant experience in content creation and social media management, preferably in luxury retail, fashion, lifestyle, or shopping mall sectors.
• Excellent written and verbal communication skills in English, Cantonese and Mandarin.
• Proficiency in social media management tools (Meta Business Suite, WeChat, Xiaohongshu, etc.) and content creation tools.
• Solid experience in managing external agencies, vendors, production teams, and influencers
• Experience with social media advertising and basic analytics (Google Analytics is a plus).
• Creative eye for aesthetics, strong attention to detail, and ability to work under tight deadlines.
• Proactive, creative and self-motivated candidate