Job title: Assistant Marketing Analyst Hours: Monday - Friday 9.00am - 5.30pmSalary: £27,000 - £29,000Location: Chester, CH1Hybrid Working: Yes, wfh Monday & Friday Start date: ASAPContract: 12 months (Maternity cover)
Parking: No, but public parking and a % reimbursed
My client, a well-established company with a portfolio of successful brands, is seeking a Assistant Marketing Analyst to join their reputable Marketing Retentions Team on a contract basis
Purpose of the Role:
To help increase repeat bookings. This role will focus on improving the customer journey, driving engagement and sharing insights that support better business decisions.
Key Responsibilities:
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Use customer data to identify opportunities for improving retention
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Create and run campaigns for different customer groups (e.g. new, active, lapsing, lapsed, non-bookers)
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Track campaign performance and suggest improvements
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Recommend target customer segments for direct mail, email and outbound call campaigns
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Work closely with the Client Engagement Manager to gather and share customer feedback
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Review and improve customer journeys to increase leads and conversion
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Build and manage automated email campaigns to generate leads, support sales, and build customer relationships
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Collaborate with the Digital Acquisition team to share insights that support new customer growth
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Work effectively across the marketing team and with other departments
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Ensure all communications align with brand guidelines and provide a consistent customer experience
Skills & Experience Required:
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Experience using customer data platforms (SCV)
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Knowledge of customer retention and lifecycle touchpoints
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Interest in customer behaviour and insights
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Background in email and digital marketing with a understandingof performance metrics
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Strong analytical skills
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Experience working with external partners and cross-functional teams
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Excellent communication and teamwork skills
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High attention to detail, with strong time management and organisational skills
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Proactive, customer-focused, and forward-thinking
