This is a super opportunity for a Content Strategist with copywriting experience in Medical/healthcare/scientific sectors to join this leading global healthcare company
Role: Content Strategist (Medical/Healthcare/Scientific)
Location: Ireland / Remote
Duration: 6 months
This leading Global Healthcare company is looking for an experienced Content Strategist to join their growing team for a 6 month contract. The successful candidate will develop insight-driven, enterprise level omnichannel content strategies for pharma brands that effectively align to campaign, customer and company goals.
Understand and incorporate market data, brand strategy, and target audience research into content strategies and workshops.
Conduct hands-on content inventories and audits, content mapping, and gap analyses that translate qualitative and quantitative data into actionable insights and content recommendations.
Lead and/or facilitate on-site discovery sessions and strategy/messaging workshops in partnership with internal and external teams to draw out customer content goals and offer informed, strategic solutions.
Write concise, engaging copy that adheres to brand guidelines for a wide range of channels, formats, and target audiences.
In partnership with the content and wider team, develop frameworks and governance documentation for creating content based on market, audience, and performance insights.
Work with the creative and content team to develop and report on content and content strategy success metrics.
Bachelor's degree in English, communication, journalism, pharma, life sciences, or related fields.
8+ years' experience as a content strategist.
3+ years copywriting experience (preferably around medical/scientific content).
Skilled at adapting medical and scientific content for a variety of channels, formats, and target audiences toward commercial goals.
Capable of writing clear, engaging, and accurate copy for pharma.
Comfortable and confident engaging health care professionals, subject matter experts, and senior business leadership one-on-one and in workshop formats.
Capable of working from primary-level scientific research, market research, brand strategy documentation, and/or pre-existing creative materials.
Capacity to understand and translate scientific data and study results into a story with a human connection.
Ability to work across therapy areas and communicate effectively to different audiences.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.