Content Strategist - Start Up Wellness (30K)

Key Responsibilities

• Develop and execute a multi-channel content strategy aligned with business goals and brand identity.

• Define content themes, narratives, and messaging frameworks for social media, web, email, and other digital platforms.

• Assist in creating educational short-form videos, interviews, founder content, behind-the-scenes storytelling, and visual campaigns

• Use content analytics to measure performance, identify trends, and optimize strategy.

• Manage content calendars and ensure consistent publishing schedules.

• Collaborate with marketing, product, and design teams to align content with campaigns and product launches.

• Stay up-to-date with industry trends, platform updates, and emerging content formats.

• Lead brainstorming sessions and contribute creative ideas for campaigns and brand storytelling.

Requirements

• Bachelor's degree in Communications, Marketing, Media, or related field.

• 3-5 years of experience in content strategy, editorial, or related roles.

• Strong understanding of social media platforms, content management systems, and digital analytics tools.

• Excellent written and verbal communication skills in English and Chinese (Cantonese/Mandarin).

• Ability to work independently in a fast-paced startup environment.

• Creative mindset with strong strategic thinking and problem-solving skills.

• Portfolio or case studies showcasing past content strategy work.