Director, Growth Marketing - Leading E-Commerce Platform

Job Description

Our client is a globally leading internet business and they currently looking for a seasoned growth marketing talent to join their expanding team!

Roles and Responsibilities:
* Take the lead in analyzing and providing recommendations for demand generation and growth strategies to drive monthly active users (MAU), order growth, and profitability.
* Identify growth opportunities and utilize performance-based channels, such as incentives tactics, CRM, subscriptions, and loyalty programs.
* Develop and implement customer segmentation and lifecycle strategies focused on conversion and customer lifetime value (CLTV), using A/B testing, data-driven analysis, and experimental campaign designs.
* Stay updated on changes and performance factors that impact demand growth and unit economics, and make adjustments to strategies accordingly.
* Lead quantitative and qualitative insights, including key inputs and reporting, monitoring growth trends, and measuring marketing ROI.
* Collaborate with cross-functional teams

Qualifications and Requirements:
* Possess a strong entrepreneurial mindset and a willingness to build things from the ground up.
* Hold a recognized degree in business, marketing, or a related field.
* Have a minimum of 8 years of work experience in the business field, with experience in e-commerce, pricing, analytics, or consultancy being an advantage.
* Demonstrate strong analytical and problem-solving skills, with a passion for working with numbers. Proficiency in analytical tools such as SQL, Python, and R is a plus.
* Be an inspiring leader with a proven track record of building and nurturing teams.
* Exhibit creativity and strong organizational skills, with a good understanding of the market.
* Possess a sociable character and a collaborative, positive attitude towards new challenges.
* Demonstrate meticulous project management skills, with attention to detail and an analytical mindset.
* Have excellent communication and interpersonal skills, with proficiency in both English and Cantonese.
* Experience with data analysis is a plus.
* Ability to thrive in a fast-paced environment.