A global fintech company is seeking a Senior Growth Marketing Specialist to accelerate user growth and digital payment adoption in Japan.
This role combines growth marketing, data analytics, user engagement, and partnership management, with a strong focus on digital payments, digital wallets, travel, and cross-border commerce. You will develop and execute data-driven strategies designed to improve customer acquisition, retention, engagement, and repeat usage across the Japanese market.
Working closely with product, technology, UX/UI, marketing teams, and external partners, you will take ownership of growth initiatives from strategy through execution while adapting regional programs for Japanese consumers.
Key Responsibilities
- Analyze travel, digital payment, and user behavior trends across Japan and Asia to identify growth opportunities.
- Develop strategies to improve user acquisition, retention, engagement, and repeat usage.
- Plan and execute integrated online and offline marketing campaigns, promotions, and events.
- Partner with travel, retail, and lifestyle businesses to increase digital payment adoption and customer activity.
- Use customer insights, campaign data, and market analysis to identify new growth opportunities.
- Track marketing and user performance to support data-driven optimization of growth initiatives.
- Coordinate cross-functional projects with product, technology, UX/UI, marketing, and external partners.
- Localize regional marketing programs and campaigns for the Japanese market.
- Support growth initiatives across digital wallets, payments, travel, and cross-border commerce.
Required Skills and Qualifications
Experience:
- 6+ years of relevant professional experience.
- Experience in growth marketing, user growth, marketing operations, product operations, or integrated marketing.
- Experience developing and executing customer acquisition, engagement, or retention initiatives.
- Strong analytical skills with experience using data and customer insights to support marketing decisions.
- Strong project management experience across multiple campaigns or initiatives.
- Bachelor's degree.
Soft Skills:
- Strategic and commercially minded approach to growth and marketing.
- Strong cross-functional collaboration skills.
- Ability to manage multiple stakeholders, priorities, and projects simultaneously.
- Data-driven mindset with the ability to translate insights into actionable growth initiatives.
- Strong communication and coordination skills in an international business environment.
- Proactive approach with the ability to take ownership from strategy through execution.
Language Requirements:
- Japanese: Fluent
- English: Fluent
Preferred Skills & Qualifications
- Experience in fintech, digital payments, digital wallets, or digital commerce.
- Experience with Online-to-Offline (O2O) services or marketing initiatives.
- Knowledge of Japan's digital payments and consumer fintech ecosystem.
- Experience working with travel, retail, lifestyle, or merchant partners.
- Exposure to cross-border payments, international commerce, or inbound travel.
- Experience localizing regional or global marketing campaigns for Japanese consumers.
- Experience collaborating with product, technology, and UX/UI teams.
About the Company
An international fintech and digital payments company providing financial technology and payment solutions across multiple global markets.
The company operates within a rapidly evolving digital commerce ecosystem, connecting consumers, merchants, and partners through innovative payment technologies. Its international business provides opportunities to work across digital payments, travel, cross-border commerce, and consumer fintech while collaborating with teams and partners across Asia.
Why You'll Love Working Here
- Take ownership of user growth and digital payment adoption initiatives in Japan.
- Work across growth marketing, payments, digital wallets, travel, and digital commerce.
- Develop and execute campaigns from initial strategy through implementation and optimization.
- Collaborate with major brands, merchants, and international business partners.
- Gain exposure to regional growth and marketing projects across Asia.
- Strengthen your expertise in customer acquisition, retention, engagement, and data-driven marketing.
- Work closely with product, technology, UX/UI, and marketing teams.
- Build your career within an international fintech company expanding its digital payment ecosystem.
Don't Miss Out - Apply Now!
