Head of Marketing Tokyo - Foreign Financial Services Growth

As Head of Marketing, you will lead the marketing strategy and execution for Japan, driving brand growth, client acquisition, and market positioning in the financial services sector. This high-impact role involves managing marketing initiatives across digital and offline channels, ensuring compliance with financial regulations, and collaborating with international teams to align local activities with global objectives.

Key Responsibilities

• Develop and implement marketing strategies aligned with global direction and local business priorities

• Own and manage the local marketing calendar, budget, and campaigns, driving measurable results in client acquisition and retention

• Oversee website marketing initiatives, including content management, performance tracking, and regulatory compliance

• Direct external communications, public relations, and media engagement to build brand visibility and strengthen industry relationships

• Collaborate with creative, digital, and commercial teams to deliver go-to-market initiatives and enhance client onboarding

• Provide insights on competition, regulation, and market trends while monitoring client journeys to improve marketing ROI

Required Skills and Qualifications

• Solid background in financial services marketing with proven expertise in strategy, campaign execution, and performance measurement

• Proficiency in digital and offline marketing, including data analysis tools (Adobe Analytics, PowerBI, or similar)

• Strong stakeholder management skills with the ability to influence across levels

• Excellent project management and multitasking skills in complex environments

Language Requirements:

• Japanese: Fluent

• English: Business/Intermediate level

Preferred Skills & Qualifications

• Familiarity with financial marketing compliance regulations

• Professional marketing certifications (e.g., Chartered Marketer, CFA Marketing Certificate)

• Experience managing regulatory-approved communications and content

• Advanced bilingual proficiency in both Japanese and English

About the Company

Our client is a global financial services firm offering innovative trading platforms and diverse investment products. With a multicultural workforce and a strong international presence, the company provides professionals with the chance to lead impactful marketing initiatives while contributing to business growth in Japan's competitive financial market.

Why You'll Love Working Here

• Opportunity to lead strategic marketing with international collaboration

• Competitive salary package of ¥11M-¥14M

• Exposure to advanced marketing tools and analytics

• Work in a multicultural, global financial environment

• Strong career growth potential in a high-impact leadership role

Don't Miss Out - Apply Now!