Strategically drives the promotion and positioning of our solutions, develops marketing campaigns, collaborates with partners, and analyzes markets trends to maximize product adoption and revenue growth.
RESPONSIBILITIES & TASKS:
- Develop, coordinate and support the marketing effort for product portfolios during all stages of product life cycle (launch to product end of life)
- Develop product strategies and support implementation of business plans based on strong understanding of competitive and market landscape
- Design pricing strategies, promotions, and tactical programs to drive for revenue across direct and channel avenues
- Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for product portfolio
- Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies
- Collaborate with sales teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets
- Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities
- Implement training and facilitate knowledge transfer to the sales force
- Support business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendations
- Coordinate product management operations in the areas of order processing, 3rd party vendor management, process alignments across stakeholders
REQUIREMENTS:
- Passionate to learn, own a product and drive positive business outcomes from it
- An independent and keen problem-solver, possessing a sound thought-process to resolve business issues
- An effective communicator to negotiate and influence at all levels within the organisation
- Prior experience in Operations (product management, stock management, working with inhouse IT systems which stores key product information)
- Have experience working with cross-functional teams
- Ability to work in a fast-paced environment
- A passion for building business relationships and providing decision support within a team
- Possess strong traits of being analytical-minded, and is able to quickly pick up sales and business concepts
- Min 1 - 2 years relevant work experience ideally in product marketing/management/planning
EA License No: 11C5502 | EAP Registration No: R2196967
