VP, Marketing - Product Marketing & Content (Asset Management)
Opportunity at specialist asset manager to deliver high-quality active strategies to investors globally. The business provides a broad range of investment solutions, including pooled funds, exchange-traded products, and segregated mandates, distributed across both institutional and intermediary channels.
Role Overview of VP Marketing
This is a London-based, full-time position within the marketing function, operating at a senior level. The successful candidate will work closely with senior leadership to shape and deliver the commercialisation strategy for investment capabilities, including product positioning, messaging, and client engagement initiatives.
The role sits at the intersection of investments, distribution, and marketing, requiring close collaboration with internal teams and external partners to develop clear, differentiated narratives for a diverse client base. A key element of the position involves leveraging data, analytics, and modern content tools to enhance insight generation and improve the efficiency and quality of marketing outputs.
Key Responsibilities
- Design and implement product marketing plans across the lifecycle of investment strategies, including launches, repositioning, and ongoing promotion.
- Develop clear and compelling messaging, investment narratives, and sales materials that effectively differentiate strategies in competitive markets.
- Translate complex investment ideas and performance insights into accessible, client-focused content in partnership with portfolio teams.
- Analyse market dynamics, competitor positioning, and investor demand to identify opportunities and inform marketing strategy.
- Produce a wide range of materials such as presentations, written commentaries, due diligence responses, and thought leadership content.
- Work closely with broader marketing teams to support integrated campaigns, including targeted and personalised content initiatives.
- Ensure all outputs adhere to relevant regulatory and compliance standards.
Candidate Profile for VP Marketing
Essential Experience & Skills
- Demonstrated experience in investment or product marketing within asset management
- Strong knowledge of multiple asset classes, such as equities, fixed income, and alternative investments.
- Solid understanding of investment vehicles, including pooled funds and institutional mandates.
- Excellent written and verbal communication skills, with the ability to distil complex concepts into clear messaging.
- Experience using advanced digital tools and content technologies to support research, drafting, and refinement of marketing materials.
- Proven ability to manage multiple stakeholders and deliver projects within tight timelines.
- Commercial mindset with strong analytical capabilities and attention to detail.
- Proficiency in common financial data platforms and Microsoft Office tools, particularly presentation software.
- Fluent English language skills.
Desirable
- Additional European language skills are advantageous.
- Familiarity with CRM systems and marketing technology platforms.
- Exposure to structured or technology-enabled content production processes would be beneficial.
