Job Title: Product Marketing Manager
Duration: 6 Months (ASAP Start)
Schedule: Hybrid (Tues-Thurs in office; Mon & Fri remote)
Hours: Standard business hours
About the Role
As a Product Marketing Manager, you'll play a pivotal role in shaping go-to-market strategies, leading impactful campaigns, and driving user engagement across products and markets. You'll leverage research, market insights, and data analysis to inform marketing decisions, craft compelling narratives, and deliver measurable business outcomes.
Working with minimal supervision, you'll act as a strategic partner to cross-functional teams-helping define product positioning, messaging, and user journeys that resonate with the target audience. You'll also foster an inclusive, collaborative environment that encourages diverse perspectives and equitable decision-making.
Responsibilities
- Strategic Planning:
- Collaborate with regional and functional teams to develop marketing plans, define objectives, prioritize initiatives, and create positioning strategies that effectively reach target audiences.
- Campaign Management:
- Lead medium- to large-scale marketing campaigns from concept to launch. Measure and analyze performance, optimize for results, and ensure alignment with organizational goals and OKRs.
- Market & User Insights:
- Identify research needs, scope and manage user research projects, and synthesize insights to inform product and marketing strategies.
- Go-to-Market Execution:
- Assess market opportunities and develop launch strategies for new products and features. Build strong business cases supported by data-driven insights and hypotheses.
- Messaging & Content Development:
- Create product narratives, value propositions, and brand messaging. Collaborate with creative and production teams to produce engaging, consistent marketing content across channels.
- Cross-Functional Collaboration:
- Partner with Product, Sales, and Research teams to integrate user feedback into product development and enhance overall user experience.
- Analytics & Reporting:
- Define and monitor key performance indicators, analyze campaign impact, and communicate findings to inform future strategies.
- Leadership & Inclusion:
- Promote psychological safety, inclusion, and collaboration within the team. Model inclusive behavior, address bias, and support team learning and development aligned with DEI principles.
Qualifications
- Proven experience in brand or product marketing, campaign management, or a related discipline.
- Strong track record of leading cross-functional projects in fast-paced, dynamic environments.
- Experience managing external agencies and delivering multi-channel consumer campaigns.
- Deep understanding of social media ecosystems, creators, and performance measurement.
- Exceptional analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Excellent communication, storytelling, and stakeholder management skills.
- Demonstrated interest in emerging technologies and innovation within marketing.
- Proven ability to collaborate, influence, and drive alignment across diverse teams.
