Digital Performance & Experience Lead

Digital Performance & Experience Lead

Overview

Morgan McKinley has partnered with a financial services company in Dublin South on a senior role owning digital experience, performance, and optimisation across web channels, combining strategy, analytics, and team leadership to drive commercial outcomes.

Key Responsibilities

• Performance & CRO: Define KPIs, manage funnels, and run experimentation to improve conversion and engagement.
• Customer Experience (UX): Own end-to-end journeys; ensure intuitive, compliant, and accessible experiences.
• Analytics & Insight: Build dashboards, ensure data quality, and turn insights into actions.
• SEO & Growth: Lead technical and content SEO to increase organic acquisition.
• Content Governance: Ensure accurate, consistent, and scalable content processes.
• Accessibility: Maintain standards and drive inclusive design.
• Leadership: Lead a multidisciplinary team; set direction and foster continuous improvement.
• Stakeholder Collaboration: Partner across marketing, product, tech, and compliance; influence with data.
• Partners: Manage agencies and delivery quality.

Experience

• Strong background in digital performance, UX, CRO, SEO, or optimisation.
• 7+ years' experience in digital performance, UX/UI, CRO, SEO or digital product optimisation, with at least 2+ years in a leadership role.
• Ability to influence senior stakeholders and translate digital performance into business outcomes.
• Leadership of cross-functional teams.
• Data-driven with experience linking metrics to business impact.
• Experience in complex or regulated environments.

Profile

Commercial, analytical, and outcome-focused. Strong communicator, problem-solver, and collaborator.

Success Measures

• Improved conversion, engagement, and UX quality
• Insight-led decision-making
• Strong cross-team alignment
• Continuous optimisation and measurable business impact