DIGITAL ACQUISITION MARKETING MANAGER
CHESTER - HYBRID WORKING
CIRCA £50,000 - £55,000 PLUS EXCELLENT BENEFITS
We are currently working with a luxury consumer brand company based in Chester who have a newly recruited Digital Acquisition Manager role. This role is working for a fantastic company who have created a great working culture and being part of a successful wider marketing team. The role is to lead and execute the digital acquisition plans for SEO, PPC, Social Media, Affiliates plan across a variety of brands.
- Create, execute and adapt the digital marketing plan, including but not limited to PPC, SEO, Affiliates, Social Media Advertising and Display
- Lead and support the strategy on retargeting, prospecting and other programmatic campaigns
- Lead on customer acquisition strategy using digital channels to generate new customers
- Propose and manage the overall annual digital marketing budget, overseeing spend across all channels
- Ensuring campaigns are delivered on time and within budget
- Hands on optimisation to campaigns, adopting a test and learn approach and continually looking for improvements
- Coach and develop the digital marketing team
The ideal candidate will be a digital marketing specialist and strong experience in SEO, Social Media and PPC. Lead generation experience is essential and proven success in the creation and management of digital acquisition strategies. In Depth experience of GA4 and strong analytical skills. The role is hybrid and the candidate needs to work from the Chester office 3 days per week.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
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