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Marketing Data Insights Analyst

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Job Summary

  • East Grinstead
  • Permanent
  • BBBH810244
  • Sep 28, 2022
  • £40k - £45k
Job Description

We are looking for an experienced Marketing Data Insights Analyst to work for a lovely company based in the East Grinstead, West Sussex area. The main purpose of the Marketing Data Insights Analyst job is to be responsible for the gathering, organising and analysing data from all relevant internal and external data sources to enable the marketing department to make data driven decisions resulting in improved marketing performance and ROI.

Salary: £42K + excellent company benefits

Location: Hybrid working - 1-2 days in the office

Hours: 35 hours - 9-5 Mon - Fri

Marketing Data Analyst role duties:

  • Assisting with creating a view of our digital marketing performance
  • Analyse and interpret website user behaviour, identifying trends and areas to improve to deliver a best customer experience across all digital touchpoints
  • Analysing and reporting the results (successes/failures/surprises)
  • Providing qualitative and quantitative analysis, insights and recommendations to key stakeholders to help support and influence future marketing campaign planning
  • Using expertise and the company suite of analytical tools to deliver website performance forecast updates
  • Creation and maintenance of market and competitor research then present findings to leaders in the business to help shape the overall marketing strategy.
  • Analyse and interpret multiple data sources to better understand the customer journey

Skills and experience required:

  • Proven experience working in a similar Marketing Analyst, Data, Marketing Insight analytics type role
  • Candidates need to be strategic, analytical, and have strong communication skills, as well as being able to relay technical information/data/results
  • Must have experience working with Google Analytics, Google Tag Manager and Data Studio
  • Strong numerical and analytical skills essential

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.

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Consultant Details

Consultant Details

Faye Thornhill
Faye Thornhill
  • Senior Consultant | Business Support, HR & Finance Recruitment