What does the role look like?
* Plan, develop and coordinate the marketing effort for product portfolios during all stages of product life cycle (launch to end of service)
* Develop product strategies and implement business plans based on strong understanding of competitive and market landscape
* Design pricing strategies, promotions, and tactical programs to drive for revenue across direct and channel avenues
* Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for product portfolio
* Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies
* Collaborate with sales teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets
* Provide fair, timely and effective deal support for qualified support requests e.g pricing support, positioning for customer engagement
* Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities
* Conduct training and facilitate knowledge transfer to the sales force
* Support business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendations
* Support product management operations in the areas of contest tracking, collateral production, stock management and product related system (IT) matters.
What are we looking for?
* An effective team player who is self-driven, able to work independently within a fast-paced environment and able to manage ambiguity
* Understanding and managing stakeholders needs, barriers and able to connect the dots.
* Strong understanding of brand strategy and messaging and creative development
* Proven ability to manage multiple projects and meet deadlines
* Excellent written, analytical and verbal communications skills, with an ability to adapt messaging to relevant audiences
EA License No: 11C5502 | EAP Registration No: R2196967
